The Story Behind the Name

The responses to the name “No Stingy Act” are becoming predictable–a bemused expression followed by an inquiry as to how I came up with the name. I figure chances are you have the same screwed up look on your face and would ask the question if you could. To satisfy your curiosity, the story (or lack of story) went something like this…

I’m brainstorming domain names for the website.  I get infatuated with the idea of using the word “act” in the name and calling my benevolent projects acts (like acts in a play).

I make a list of names:
nobleact.com–Too stuffy.
bountyact.com–Sounds like a reality show.
benevolentact.com–Zzzzzz.
loveact.com–Uhm. People might get the wrong mental picture. I’m afraid to Google it.
justact.com–I like it, but the domain is already taken.
kindact.com–Yuk.
generousact.com–That’s it. It’s already taken. Oh, well. It was probably too blah anyway.
unstingyact.com–Hmm. That could work.

Juli, my good friend and roomy, walks up from the basement.

“How about Unstingy Act?” I ask.

She replies, “No stingy,” in a mock Native American accent.

I say, “That’s it! No Stingy Act.”

I really like it. It’s rather unexpected and catchy. I think people will remember it. I run it past my parents the next day and they like it.

The name sticks.

I purchase the domain and design the logo.

It’s too late to back pedal now.

I share the name with a few more friends.

Some don’t hear the name right the first time.

“No Stinky Act?”

“No Strings Attached?”

I must need to enunciate better.

Most need a reminder of the name after they’ve heard it.

It’s not so memorable after all.

Maybe this was a bad idea. Only time will tell.

The End.

The moral of the story: If you’re in the market for a domain name, consult with more than four people before making the purchase (especially if those four people are your roommates and your parents).

Now it’s your turn. Please share your opinion on the name and describe your facial expression the first time you heard it. Good, bad, or indifferent opinions are all welcome, but please don’t suggest a better name. That would be painful and would probably keep me up at night.